Privacy Policy

Last updated: October 2026

At clayclue.be , the privacy of our visitors and customers is of paramount importance to us. This Privacy Policy document outlines the types of personal information we collect, how we use it, and how we comply with the European General Data Protection Regulation (GDPR) when you visit or make a purchase from the webshop.

Who We Are

The data controller responsible for processing your personal data under Belgian law is:

  • Business / Trade Name: ClayCue
  • Address: Groot-Gelmenlaan 161, 3800 Sint-Truiden, BELGIUM
  • Enterprise / VAT Number: BE 1042.571.341
  • Email Address: info@claycue.be
  • Supervisory Authority: Belgian Data Protection Authority (Gegevensbeschermingsautoriteit – GBA)

What Data We Collect and Why

When you visit our webshop or make a purchase, we collect specific information necessary to operate our store and process your orders for 3D-printed clay tools.

Order and Customer Information

  • Data collected: Name, billing address, shipping address, email address, phone number, and details of the ordered products.
  • Purpose: To process your payment, manufacture/print your tools, and ship your package internationally within Europe.
  • Legal basis: Performance of a contract.

Account Information

  • Data collected: Username, password, and email address if you choose to create a customer account.
  • Purpose: To store your order history, wishlist and allow for a faster checkout process during future visits.
  • Legal basis: Consent.

Customer Support and Communication

  • Data collected: Your name, email address, and any details you provide via our contact forms or direct emails.
  • Purpose: To assist you with questions regarding our clay tools, stock updates, or custom order requests.
  • Legal basis: Legitimate interest.

Newsletter and Marketing

  • Data collected: Your email address.
  • Purpose: To send you updates about new 3D-printed clay cutter collections, special promotions, and polymer clay tips.
  • Legal basis: Consent. By submitting your email address via our newsletter subscription section, you agree to this processing. You can withdraw your consent and unsubscribe at any time using the link in the footer of our emails.

How Long We Retain Your Data

  • Order and Billing Data: We are legally required to retain invoices and transaction records for a minimum of 7 years to comply with Belgian tax and accounting laws.
  • Customer Accounts: Account data is retained for as long as your account remains active. You can request the deletion of your account at any time.
  • Inquiries & Support: We retain support emails and contact form submissions for up to 2 years after the last communication, unless they result in an official order.

Sharing Data with Third Parties (International Shipping & Payments)

We do not sell, rent, or trade your personal data. To fulfill your international orders within Europe, we strictly share necessary information with the following trusted partners:

  1. Payment Processors: We use secure third-party providers (such as Mollie, Stripe, or PayPal) to handle payments. They process your transaction details directly; we do not store financial or credit card credentials.
  2. Shipping Carriers: We share your name and delivery address with postal services and carriers (such as bpost, PostNL, DPD, or DHL) to physically deliver your clay tools.
  3. Hosting & Webshop Platform: Our store runs on WooCommerce (WordPress) and is hosted securely on the servers of our hosting provider, Hostinger. Your data is stored within secured European data centers.
  4. Accounting: Invoice and tax data may be shared with our accountant or automated accounting software to fulfill local Belgian tax obligations.

Cookies

Our website uses functional and analytical cookies to ensure a smooth shopping experience:

  • Functional Cookies: These are strictly necessary for the website to operate, such as keeping track of your selected clay cutters in the shopping cart and maintaining your secure login session.
  • Analytical Cookies: We use anonymized analytics tools to understand which products are popular and to improve our webshop. This data is aggregated and has no impact on your personal privacy.

Your Rights Under the GDPR

As a European resident, you hold strict rights regarding your personal data. You have the right to:

  • Access the personal data we hold about you.
  • Request the correction of inaccurate personal information.
  • Request the erasure of your data (the “right to be forgotten”), provided it does not conflict with legal tax retention duties.
  • Withdraw your consent for marketing communications at any time.

To exercise any of these rights, please contact us at info@claycue.be. We will respond to your request within 30 days.

Data Security

We take the security of your data seriously. Our website utilizes a secure SSL connection (indicated by the padlock icon in your browser’s address bar and ‘https://’) managed through our hosting setup to encrypt all data transmitted during checkout, ensuring your transaction and contact details remain protected.